Apr 7, 2021 06:33 UTC
Apr 8, 2021 at 11:12 UTC
Blockchain technology has been getting a lot of attention lately.
The underlying technology of Bitcoin has the capability to disrupt a variety of industries and has been successful in doing so by far.
The growing popularity of technology has given birth to numerous businesses.
Thanks to blockchain, we now have a whole set of blockchain-related services being offered as solutions to the world’s financial problems.
Today, we can see the competition rising out of nowhere, and you need to stand out.
Well, if this sounds familiar to you, then it’s high time to make a solid blockchain marketing plan for your business.
Yes, you read that term right!
A lot of people don’t really pay much attention to blockchain marketing, comparing it with traditional digital marketing.
Since blockchain has been able to make its way to nearly all the industries, how could marketing be left untouched?
Yes, with the emergence of blockchain, marketing methods (especially for blockchain-based firms) too have taken a whole new transformation.
The methodology needed to run a fruitful blockchain marketing campaign and a traditional digital marketing campaign is completely different.
And the main reason seems to be that blockchain companies face significantly different challenges for marketing their products and services as compared to more traditional businesses.
Since there’s been quite a number of investors being scammed by blockchain companies, investors are so worried about whether or not the business is a scam.
Blockchain companies have a different definition of success.
Traditional marketing strategies usually come with a variety of goals.
The goals for companies, in this type of marketing, incorporate numerous objectives –
- Making a sale
- Generating leads
- Earning an email address
- Creating brand awareness, etc.
However, it’s not the case with Blockchain Marketing.
Blockchain-based companies don’t generally come with the same luxury.
The one-size-fits-all formula doesn’t really apply here.
Suppose your blockchain firm is preparing for an ICO, introducing a new product in the market or selling its technology to other businesses. In that case, you need a high-impact and targeted marketing that’s proven yet innovative.
Marketing is a process evolving along with a series of objectives. It can start from Awareness, then move to Consideration, to Trials and then end up in Loyalty.
Educate Your Audience
It’s been more than a decade, and people still find it difficult to understand anything concerning blockchain.
They are yet to feel a level of comfort with the technology.
Thus, you need to take advantage of the right blockchain marketing techniques to educate your audience with the technology and remove the scepticism.
Create an Authoritative Voice for Your Brand
Where traditional advertising methods imply mass communication, marketing for blockchain companies employs a sniper approach to achieve a greater status for your business’s online presence.
Additionally, an effective marketing approach for blockchain firms involves targeting influential figures who would spread the word about your business, its products and services.
This is key to building a strong web presence for your business and place it higher in SERPs.
When it comes to social media engagement, blockchain-based companies need to go about their marketing campaign with a somewhat different approach in comparison to what’s normal.
These social media marketing campaigns are directed with the approach to express user interest in your set of products and services.
Instead of distributing content on traditional social-media channels, blockchain companies need to release their content onto platforms that are common hotbeds for the crypto community.
There’s no set amount, to be honest.
This is something that totally depends on the type of your business and the objective you have.
It’s needless to say that Blockchain marketing is the need of the hour. However, the sad part is that people are hardly familiar with this marketing approach.
What we can’t turn a blind eye to is that blockchain has proved its worth and has a long way to go.
As a business person, it’s important to keep up with the pace and make an impact with your idea.