KuCoin taps former LSEG exec Sabina Liu to lead MiCA expansion in Europe

Former London Stock Exchange Group executive Sabina Liu will lead KuCoin EU’s MiCA-era expansion from Vienna, as the exchange pivots toward a compliance-first European strategy.

KuCoin has appointed former London Stock Exchange Group (LSEG) executive Sabina Liu to lead its European business, tasking her with steering the exchange’s Markets in Crypto Assets Regulation (MiCA) expansion from Vienna after securing a crypto asset service provider license in Austria.

Liu, who will serve as managing director of KuCoin EU, previously ran KuCoin’s institutional business and also spent more than a decade at the LSEG working with global investment banks and cross-border trading clients, according to an announcement shared with Cointelegraph.

Liu told Cointelegraph that securing a MiCA license was a “major milestone” that gave KuCoin a unified regulatory framework to serve a region with mature and diverse finance, increasing crypto use and “significant room” for further adoption across stablecoins, payments and wealth products.

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