Dogecoin Targets Japan In New RWA And Adoption Push

House of Doge, the corporate arm of the Dogecoin Foundation, says it has struck a partnership framework with two Japan-focused firms to explore localized Dogecoin adoption and real-world asset (RWA) initiatives, putting Japan at the center of its next ecosystem expansion effort.

Dogecoin Plots Japan Expansion

In a Thursday press release dated Jan. 8, House of Doge said it has agreed a tripartite cooperation framework with abc Co., Ltd. and ReYuu Japan Inc. The arrangement is framed as a roadmap for “future collaboration,” rather than a single product launch, but it spells out several lines of work that point toward regulated tokenization and payments-style integrations tailored to the Japanese market.

“This partnership reflects our continued focus on supporting thoughtful, real-world expansion of the Dogecoin ecosystem,” Marco Margiotta, CEO of House of Doge, said in the release. “Japan represents a natural and culturally aligned market for DOGE given its strong embrace of digital innovation and we are pleased to explore opportunities alongside abc and ReYuu Japan that support responsible innovation, real-world utility, and long-term ecosystem growth.”

House of Doge said the agreement outlines potential cooperation areas designed to “leverage the strengths of each party” in support of  ecosystem growth. The framework highlights efforts around promoting and adopting gold asset-backed stablecoins, as well as regulatory-oriented work connected to listing RWA tokens under Japan’s “green list” framework. It also references establishing a joint fund within the Dogecoin ecosystem and pushing “next-generation Web3” through real-world use cases.

The inclusion of a “green list” pathway is notable because it foregrounds compliance and market-structure considerations rather than the meme-driven branding that has historically defined DOGE in the public imagination. At the same time, the release does not specify which assets would be tokenized, what a gold-backed stablecoin would look like in practice, or whether any on-chain issuance would be directly tied to Dogecoin versus adjacent infrastructure.

The partners are positioned as complementary: ReYuu Japan is described as supporting business development and localization in Japan, while abc is presented as bringing “token-economy design, smart-contract development, and regulatory alignment,” with a focus on RWA and compliant Web3 integration. House of Doge’s role is framed as ecosystem coordination and infrastructure investment, with the press release casting the partnership as part of a broader international strategy.

Together, the companies say they intend to support “localized and responsible” expansion of Dogecoin-related initiatives in Japan, though the release stops short of naming specific merchants, financial institutions, pilot programs, or timelines.

House of Doge used the announcement to reinforce its broader narrative: that Dogecoin’s next phase is about practical utility; payments, financial products, and tokenization rather than purely cultural relevance. “House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin as a widely accepted and decentralized global currency. By investing in the necessary infrastructure to integrate Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use.”

It adds that its scope spans “payments and financial products to real-world asset tokenization and cultural partnerships,” arguing this is “the next era of crypto utility, where Dogecoin goes beyond the meme.”

At press time, DOGE traded at $0.14276.